It’s all about externalities. The price we pay for things rarely, if ever, reflects its true cost.

Forests are vital for our survival – but that’s not stopping greedy supermarkets and fast food companies burning them down for profit.

We only have 9 years left to halve global CO2 emissions, but deforestation is rising, temperatures are rising – and industrial meat sales are rising too. Forests are essential to soak up CO2 and provide life-saving oxygen. Every tree that’s cut down to feed industrially reared animals brings us closer to climate breakdown and the droughts, wildfires, flooding and starvation that will follow.

We can’t stand by while food giants like Tesco, Sainsburys, Asda, Burger King, McDonalds and KFC continue to sell industrial meat that is burning down our forests.

We must demand that these food giants stop destroying forests NOW.

Industrial meat is as serious a threat to…