Amazon’s CEO, Jeff Bezos, the richest man in the world, attempted to roll out a heart-wrenching, pulling-himself-up-by-the-bootstraps story about his early years to disarm hearing watchers as to what was to come in the way of hard evidence against his company. According to evidence introduced in the hearing, Amazon, the company he founded in his garage, has been using a raft of dirty, sneaky tricks to seduce small businesses into selling their wares at Amazon.com, then spying on their internal sales data that Amazon collects in order to crush them and steal their business…