B.C. farmers retool their offerings to sell more locally

“The silver lining of this disruption will be a more robust local food system. It absolutely is going to have an impact on the food that we eat. The world is sort of going back to basics, simplifying. My sense is that people will be eating more seasonally, more locally, and really building those local connections.”

gaianicity's avatarCounty Sustainability Group

Employees prepare to plant crops at Glen Valley Organic Farm in Abbotsford, B.C.  COURTESY OF GLEN VALLEY ORGANIC FARM

Fraser Valley farmer Chris Bodnar began this year with certainty about what he would grow and where he would sell his produce. That was before the disruption and uncertainty created by the COVID-19 pandemic. But farming has always demanded the ability to adapt, as technology, climate, or the market shifts. So he is sowing a different mix of crops this spring.

There will be no luxury produce, such as melons and the fancy salad mixes that he would normally sell to restaurants and warehouse distributors. Those markets have dried up. Instead, he is planting dependable and long-keeping produce to meet the surge in demand for subscription boxes that will go directly to consumers.

“You don’t plant a crop if you don’t know how you’re going to sell it,” he explains.

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