The Trump Show
Al Jazeera (2017)
This feature, which traces Trump’s rise as a reality TV star, asserts that he continues to view himself as the star of a reality TV show rather than the real-life president of the most powerful country in the world.
Prior to the launch of The Apprentice in 2004, no one in the New York business community took him seriously – viewing him as an unreliable has-been blowhard with a string of bankruptcies. Mark Burnett, the show’s director coached him how to create a new fictional narrative for himself, portraying a claw back from failure to fulfill the American Dream.
Reality TV is all about emoting, dumbing everything down and continually provoking conflict and outrage. Trump proved to be a master at provoking outrage during his battles with moderators during the election debates. Thanks to viewer ratings that shot through the roof, the networks loved him.
Because TV continues to filter reality for most Americans (especially older and blue collar Americans for whom TV is their only source of news), Trump’s apparent willingness to speak his mind and challenge hypocrisy and authority continues to resonate with a significant proportion of the US public.